B2B data generally consists of a list or database of individual contacts with an array of data points that can be used for various sales and marketing activities. Such activities can include creating your Ideal Customer Profile (ICP), demand generation, lead generation, outbound sales, analytics, and more.
Artificial intelligence (AI) is enriching the B2B marketing landscape with dynamic capabilities. Marketers can use AI technologies like machine learning and algorithms to automate their marketing processes and inject increased intelligence into their marketing strategies
As the world continues to become more digital, B2B businesses are using online channels to interact with their customers and connect with new ones. But the move online means more options, data and ultimately, more noise. B2B organizations need to change where they focus and how to convert that data into meaningful actions that will help them grow.
Helps B2B companies unlock new revenue opportunities across the customer life cycle. It delivers AI-powered customer insights to help businesses quickly and precisely identify their most valuable prospects. It customizes the communications and channel mix for each customer to improve sales and marketing effectiveness. It monitors changes in customer demand and marketplace dynamics to help recommend the most competitive pricing options for every context. And ultimately, it helps anticipate customer needs and recommends new offers to grow their value – and their value to their customers – over time.
Throughout the entire customer journey, and across touchpoints and channels, we’re using AI to change the way B2B companies grow.